HealthyURL.co.uk
An AI-powered website health check platform that scans any website across 8 key areas and tells you exactly what to fix, in plain English. No technical knowledge needed.
SaaS
Project Type
8
Audit Categories
24
Free Webmaster Tools
AI
Powered Fix Guides
Overview
The Problem
Most small business owners have no idea whether their website is actually performing well. They trust their web agency, but they have no way to verify the work. Is the SEO actually set up? Are the security headers in place? Does the site load fast enough on mobile? They do not know, and they should not need a computer science degree to find out.
The tools that do exist are built for developers. They spit out jargon, raw scores, and data dumps that mean nothing to someone who just wants to know: is my website healthy, and what should I fix first?
The Solution
I designed and built Healthy URL as a platform that makes website health checks accessible to everyone. Enter any URL, and within minutes you get a clear health score graded A to F across 8 categories: performance, security, SEO, AI crawler access, accessibility, link health, DNS, and AI-powered insights.
The AI does not just flag problems. It explains what each issue means in plain English, ranks fixes by impact, and gives you the exact code to implement them. For agencies, the whole thing can be white-labelled with their own branding and delivered as a polished PDF report to their clients.
Features
What I Built
8-Category Health Check
Performance, security, SEO, AI crawler access, accessibility, link health, DNS, and AI insights. Each category scored independently with a weighted overall grade from A to F.
AI-Powered Fix Guides
AI generates an executive summary, ranks fixes by impact, and provides ready-to-use code examples. Not just what is wrong, but exactly how to fix it in language anyone can understand.
Repair Log
Track fixes across rescans. Mark issues as done, and the system automatically verifies whether they have actually been resolved on the next scan. A clear record of progress over time.
Tiered Subscriptions
Free, Standard, Pro, and Agency plans with monthly or annual billing. One-off report purchases for users who do not want a subscription. Self-service billing portal for plan management.
White-Label for Agencies
Agency plans include custom branding on results pages and PDF reports. Upload your logo, set your colours, and deliver polished audit reports to clients under your own brand.
Domain Verification
Verify ownership of your domains via DNS or meta tag to unlock full audit results and the repair log. First-come ownership ensures only the real owner sees the detail.
24 Free Webmaster Tools
DNS lookup, SSL checker, WHOIS, HTTP headers, redirect checker, DMARC, SPF, Open Graph checker, robots.txt analyser, and more. All free, no account required.
Keyword Tracking
Track keyword rankings over time with Google Search Console integration. See how your positions change after implementing fixes. Available on Pro plans and above.
PDF Reports
Download polished PDF reports of any audit. Agency plans include white-label branding. One-off reports available for a single fee, no subscription needed.
Screenshots
The Product in Action
The 8 audit categories: performance, security, SEO, AI access, accessibility, links, DNS, and AI insights.
The scan page. Enter any URL for a free health check. No account required.
The blog with guides on website health, security, and SEO. Content drives organic traffic to the platform.
Tech Stack
How It Was Built
Backend
Frontend & Infrastructure
Architecture
Key Technical Decisions
Parallel audit processing
All 7 audit services run in parallel as a batch rather than sequentially. This cuts scan time dramatically. The AI summary runs last because it needs the results from every other category to generate meaningful insights.
AI cost optimisation
Fix guides are deduplicated across all users. If two websites have the same issue, the AI generates the fix once and shares it. This keeps API costs predictable without compromising the quality of recommendations.
Free tools as a growth channel
The 24 free webmaster tools are not a side feature. They are a deliberate SEO and traffic strategy. Each tool targets specific search queries, brings users to the platform, and introduces them to the full audit product. Content-led growth without ad spend.
Weighted scoring with graceful degradation
Each category has a weighted contribution to the overall score. If a category fails or is blocked, it is excluded and the weights re-normalise automatically. The user always gets a meaningful score, even if one check could not complete.
Business Model
How It Makes Money
Free
£0- Unlimited scans
- 1 verified domain
- AI executive summary
Pro
- 10 verified domains
- AI fix guides with code
- Keyword tracking + GSC
- PDF report downloads
Agency
Custom- Up to 200 domains
- White-label branding
- Branded PDF reports
- Everything in Pro
Outcomes
What Was Delivered
Full SaaS Platform
A production SaaS with tiered subscriptions, one-off purchases, user management, admin dashboard, blog, and API. Not a wrapper around someone else's tool. Built from scratch.
AI That Actually Helps
The AI does not just generate a score. It explains problems in plain English, ranks them by impact, and gives you the exact code to fix them. Useful for non-technical business owners and developers alike.
Multiple Revenue Streams
Subscriptions, one-off report sales, and agency white-labelling create three independent revenue channels. The free tier drives traffic and conversions without ad spend.
Content-Led Growth
24 free webmaster tools, a blog, and guides for website owners and agencies. Every piece of content is a search entry point that brings users to the platform organically.
Beyond the Code
A website is only as good as the details people never see.
Building the product is half the job. The other half is making sure it loads fast, ranks well, looks right when shared, and works for everyone. After 25 years of building for the web, these are the things I treat as non-negotiable on every project.
Search Engine Optimisation
Unique titles, meta descriptions, and canonical URLs on every page. Auto-generated sitemap including high-scoring audit results. Semantic headings and deliberate internal linking throughout.
Performance
Minified assets, lazy-loaded images, font display swap, and progressive loading of audit results via Livewire. Fast pages convert. Slow pages bounce.
Structured Data
JSON-LD schema markup on every page. SoftwareApplication schema with pricing, WebSite schema with SearchAction. This is how you earn rich results in Google, not by hoping.
Social Sharing
Open Graph and Twitter Card tags on every page. Dynamically generated OG images for audit results showing the score. When someone shares a result, it looks professional before anyone clicks.
Accessibility
Semantic HTML, ARIA labels, keyboard navigation, colour contrast, and skip-to-content links. A platform that audits accessibility had better practise it itself.
Mobile First
Every layout designed for mobile first and scaled up. Audit results, scan forms, and tool interfaces all work properly on a phone because that is where most users will be.
Why Work With Me
25+ years of building for the web. Every one of them matters.
I have been building websites and web applications since 1999. That is not a number I put on the page for show. It means I have built through every era of the web: table layouts, Flash, jQuery, responsive design, single-page apps, and now modern full-stack frameworks. I have seen what works, what breaks, and what lasts.
Healthy URL is a product that audits websites for quality. It had to be built to the same standard it measures. Every page has proper meta tags, structured data, Open Graph images, performance optimisation, and accessibility baked in. I would not ship a website health checker that failed its own health check.
When I build something for a client, they get the same attention to detail. Not because they asked for it, but because after 25 years I know these things are the difference between a website that works and one that actually performs.
What my clients get
- A website that ranks, not just one that looks good
- SEO, structured data, and social sharing tags on every page
- Fast load times that keep visitors and satisfy search engines
- Mobile-first design that works on every device
- Accessible to all users, not just the ones with the newest phone
- Clean, maintainable code that will not fall apart in six months
- One developer who owns the entire stack, from design to deployment
Want something like this built for you?
I build bespoke web applications from scratch. Let's talk about your project.