Web Designer & Developer · Devizes, Wiltshire
Hi, I'm Roger.
Freelance web designer and developer building bespoke small business websites, booking systems and web applications. Based in Devizes, serving Wiltshire — Swindon, Trowbridge, Marlborough, Chippenham — and clients across the UK since 1999.
Coding since
1999
About Me
A developer with a story, not just a stack.
My journey into tech started in the late 80s. From telecoms engineer to mobile phone shops to self-employed web developer since 2000. Over 25 years of building things that work, for people who care.
Read my full storyReliable
Transparent
Generous
What I Do
Solutions, not templates.
From Business websites to booking systems, every project is hand-built to do exactly what your business needs. No plugins, no bloat, no compromise.
E-Commerce
Custom online stores, payment gateways, and order management. No Shopify templates.
Booking Systems
Scheduling, availability calendars, and automated reminders. Built around your workflow.
Business Websites
Clean, fast, modern websites. No WordPress, no bloat. Just solid code that performs.
Document Management
Secure upload, versioning, role-based access, and audit trails. Your paperwork, digitised.
Why Bespoke?
Website builders are costing you more than you think.
Wix, Squarespace, WordPress. They promise the world for £20 a month. But you don't own it, you'll outgrow it, and "cheap" isn't cheap when you add it all up.
Find out why bespoke is the smarter choice£1,200+
What £20/mo actually costs over 5 years
Yours
You own every line of bespoke code
Faster
No bloat, no trackers, no page builder drag
Secure
No plugin supply chain or third-party risks
Recent Work
See it in action.
A few recent client websites and SaaS builds. Each one hand-coded on Laravel, owned by the client, and built to last.
Testimonials
What people say.
Don't just take my word for it — here's what clients and colleagues have to say.
"I felt an enormous relief finding that person who I could totally trust to promote my business and very much to the same standards I'd set myself to make a success of my business."
Tim Verrall
Managing Director, Xcellence-DS
"Roger has supported my business as a web and digital consultant for over 20 years. His guidance has been consistent, honest, and incredibly valuable over that time. It's rare to find someone so reliable and easy to work with - I'd recommend him without hesitation."
Howard Maryon-Davis
Director, MassMedia
"I started working with Roger back in 2002 and he's been a trusted part of my business ever since. Not just as a skilled developer, but also for his advice across SEO, website workflows, and UI/UX. His experience and insight have been invaluable over the years."
Owen Lees
Multi Business Owner
"Roger's technical expertise, problem solving ability, response times and all-round service has been top-class."
Frank Beiboer
Managing Director, Intertek Metoc
"Unlike some other companies we spoke to, he never tried to upsell unnecessary features or push us towards solutions we did not want. Roger was an absolute pleasure to work with, and we would not hesitate to commission further work from him in the future."
Chris
On behalf of Dr Lynda Parnham, Wiltshire Psychology Service
Got a project in mind?
Bespoke websites, ecommerce, and booking systems for small businesses. No hard sell, no inflated scope. Just a friendly conversation about what you need.