Sally J
A well overdue upgrade for a loyal client. I built this vocalist's website in 2011. Fifteen years on, it has been rebuilt from the ground up, keeping everything that made it hers.
2011
2026
2011
Client since
15 years
Between the two designs
22
Sample tracks to play
0
Cookies or trackers
Overview
Fifteen Years Is a Long Time on the Web
Sally J is a vocalist performing at weddings and events across the Midlands. I built her website in 2011: bold, colourful and full of swirls, with her songs ready to play and kind words from the people she had sung for.
It did its job for a very long time, but the web moved on around it. It was designed for the desktop screens of the day, so on a phone it simply shrank into a tiny version of itself. Booking years were written into the page, so they needed changing by hand as each year came round.
Nobody had asked me to change any of that. After fifteen years, I thought she deserved better, so I rebuilt it and showed her.
Keeping What Made It Hers
A long-standing client's website has a personality, and I did not want to replace it with someone else's template. The swirls stayed, redrawn from scratch as crisp vector artwork on a dark background so her photos and colours stand out. Her songs and testimonials all came across.
What changed is everything underneath. It is a new, hand-built site that fits any screen, and it no longer has dates that go out of date.
On a Phone
Where the difference really shows.
People look for a wedding singer on their phones. This is the top of the same homepage on the same size of phone.
Features
What I Built
Her swirls, reimagined
The look people knew, redrawn as vector artwork so it stays sharp on any screen, rather than a busy background sitting behind the words.
Hear her straight away
The best way to choose a singer is to hear them, so there is a player at the bottom of the page and 22 sample tracks a press away.
No more out of date years
The booking wording no longer names a year, so the site can never look as though it stopped in the past.
A direct line to Sally
Her phone number and email, just as it has always been. People can get straight through to her, and tapping either one on a phone starts the call or the email.
Old links still work
Fifteen years of links and search results point at the old addresses, so each one now takes people to the right new page.
Private by design
No cookies, no analytics and no trackers. Visitors can listen and look without being followed around the web, and there is no cookie banner in the way.
Portfolio
More recent work
JadenGlass.com
A first website for a new supplier of fire resistant and ballistic glass. Two product sheets turned into certified-spec tables, a ballistic protection ladder and a logo, signed off in four weeks.
Belviston.co.uk
A property developer stuck with a hosting company's website builder. Two design directions to choose from, and a bespoke site she owns outright, live inside a week.
WiltshirePsychology.co.uk
A careful mobile-responsive retrofit of a 20-year-old psychology practice website. Same URLs, same hosting, zero SEO disruption, delivered ahead of schedule and under budget.
Is your website overdue an upgrade?
Tell me what it does for you now. No pressure, no sales script.
The information in this case study was accurate at the time the site launched. The owner may have changed features, prices or other details since, and any such changes are not reflected here.